Classified Cosmetics founder and professional makeup artist Yolanda Halston realized the need for a higher quality foundation that could be used on women’s skin after cosmetic procedures. Wanting to create an airbrush look that would enhance and conceal a woman’s imperfections, she began a five-year process in creating Classified Cosmetics ERA Face foundation, which debuted in 2001.
Not only did this foundation help the women healing from cosmetic procedures, it also helps many others who were needing a quality foundation that would conceal minor and major skin imperfections. What started with a foundation has become a successful company with other products such as: Era Jewels, Era Primer, Era Rayz, and Era Glaze.
Many viewers of TLC’s What Not to Wear first became aware of this cosmetic company after watching makeup artist, Carmindy, use Era Foundation on countless of women. After watching one episode of What Not to Wear, it is easy to see the amazing results that this product can have.
What is great about this foundation is that it has multiple coverage and uses. As the makeup foundation is applied, it can be applied in layers which will add to the coverage. The first layer of application gives the same coverage that is similar to a tinted moisturizer. By adding up to five layers, the foundation can cover as much as a tattoo.
ERA Foundation can also be used anywhere on the body. If there is a regrettable tattoo or a birthmark that is desired to be covered up, it can easily be done with this foundation. Also ERA foundation can be used as body makeup, which was done for the ABC hit show Dancing with the Stars.
ERA Foundation can be applied in many different ways.
- With the eyes and mouth closed, shake the foundation and spray on the face. (Make sure not to squint or scrunch up the face in any way.) Then take a makeup sponge and blend the foundation. Need more coverage? Easily spray additional layers.
- Spray the foundation on the sponge and apply to the face. Again, additional layers can be added for more coverage.
- Spray the foundation in the palm of the hand and apply with foundation brush, sponge, or fingers (my personal fav!). This way additional spot coverage can be applied and doesn’t seem to use a lot of product as well.
Some great benefits of this product that I have fallen in love with are the remarkable coverage, the easy and quick application, the light-weight feel, plus and best of all…it is water-resistant! Also, this foundation is the only foundation I have found to be the correct color for my skin. If you already have found a perfect color match with a current cosmetic company but are still interested in this product, on the website there is an Automatch feature. With Automatch, put in the color and company information and it will tell what color of foundation will be similar.
This product can easily be purchased through their website, www.classifiedcosmetics.com or through the Home Shopping Network, www.hsn.com.
Sources:
- Classified Cosmetics, February 26, 2008.
Chrissy Dolezal - Chrissy Dolezal is a freelance writer and has a passion for makeup, skincare and living a healthy life.
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